LeadPages Review: Is It Worth the Price?

Looking for an unbiased LeadPages review?

Building landing pages is much easier with a drag-and-drop editor because it doesn’t require the hassle of learning to code. Out of all the tools available, LeadPages positions itself as one of the easiest page builders.

But is it worth the price? In this LeadPages review, we’ll explore its features and give you an educated answer.

LeadPages is a drag-and-drop page builder that helps small businesses create landing pages for their marketing campaigns. You can also build websites, popups, alert bars, and more with its visual editor.

The benefits of using marketing software like LeadPages are clear. For one, it makes it easier for beginners to create any web page without hiring a developer. Moreover, it includes features to lead potential customers into your sales funnels.

LeadPages offers many powerful tools to help grow your business. Some of the most popular features include:

As you can see, LeadPages has many features for you to consider. While they may look impressive, do these features live up to what they promise?

Let’s dive in with a hands-on look to find out.

LeadPages helps you get started quickly. Right after signing up, it asks what you’d like to build:

We chose the ‘Landing Page’ option for this review, which takes you to a library of landing page templates.

With over 150+ templates, there’s plenty of variety. You can filter templates by popularity, industry, page type, style, and color to make your choice easier.

Moreover, you can customize each template in the page builder, so you’re not limited to a specific design.

After making your decision, the template will open in LeadPages drag-and-drop editor. From there, you’ll see a 2-column layout with settings on the left and a preview on the right.

You can navigate different parts of the page by clicking the Layout option. In the same panel, you can browse sections that you can add to your page with a few clicks.

Because of this simple interface, anyone should be able to customize a template. Simply click any page element to see a small settings panel to edit the content.

For example, you can edit any text or headline by clicking and typing. Then in the settings panel, you can tweak the fonts, size, alignment, and more.

All LeadPages elements work this way, including its selection of page builder widgets. The most notable of those widgets is the Form widget which allows you to add customizable signup forms to your page.

The Form widget is a significant selling point for LeadPages. You can use it to collect email addresses from website visitors and grow your email list.

You can integrate your form with popular email marketing providers with a few clicks. If you don’t have a provider, you can use the Lead Notifications feature, which emails when anyone completes your form and subscribes.

From there, you can customize the form fields and add extra fields, such as comments, phone numbers, addresses, and more. The consent checkbox is a valuable feature enabling you to comply with GDPR.

You can choose where visitors go in the actions tab after completing your form. For instance, users can remain on the page, go to a thank you page, a landing page, or a different URL.

You can also deliver a lead magnet to subscribers on this page. As a result, users can access your downloadable content instantly.

Even though we think this is an essential widget, there are many more you can use, including social media icons, buttons, tables, checkout, and more.

That said, we feel LeadPages lacks more advanced widgets. For example, Google Maps, testimonials, animated headlines, etc.

Any website owner needs to ensure their pages are mobile-friendly. Otherwise, visitors who use mobile devices won’t get the best browsing experience.

Even though you can preview any page you create with LeadPages for mobile screens, it cannot edit your page in each view. For example, you can’t adjust the layout and widgets on the mobile version and leave the desktop version untouched.

That poses a problem for site owners with a large mobile audience. If you can’t edit the mobile version, how can you create an optimal user experience?

Earlier, we mentioned that you could also make websites with LeadPages, and it’s true. When you choose the website building option, you’ll see various website templates instead of the landing page designs.

You can customize these templates in the same visual page builder. The result is the ability to create a complete website.

There are several benefits to the website builder. For one, it helps you test different business ideas quickly. If the idea is a success, you can build a more fully-featured site later.

The downside of the website builder is you’ll need to purchase a custom domain name. Similarly, you can’t set the website up on WordPress and take advantage of its enhanced functionality.

LeadPages integrates with various tools and services. There are native integrations for email marketing and webinar services, including:

You can also connect to thousands of marketing and automation tools with LeadPages’ Zapier connection.

Beyond that, there are options inside the landing page builder to add Google Analytics and other marketing scripts.

There are 3 ways to publish a landing page in LeadPages. The most straightforward method is to publish your page on a custom domain.